Michigan-based Credit Union ONE turned to the Advisors Plus® credit card startup team in late 2017 to analyze whether and how to restart its in-house credit card program. Advisors Plus worked with Credit Union ONE’s team to develop financial projections, design and launch an exciting new card offering and create a series of highly successful marketing campaigns that jumpstarted new account acquisition. The result was “hockey stick” portfolio growth that led the credit union industry for 2018-2020: 99% compound annual growth rate (CAGR) in active accounts, 155% CAGR in balances and 52% CAGR in dollar volume.
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