To go the extra mile to help credit unions achieve the best possible outcome for members’ financial health. We deliver the data-driven insight, and work together as partners, to develop a strategic plan for credit union success.
We genuinely listen and encourage open discussion. We study, research and analyze to consistently provide credit unions with usable value and recommendations.
We are the specialist in the financial industry. Credit Unions remain our primary focus.
We bring together a team of experts with years of experience as practitioners in various disciplines.
We guide your team and provide a strategy to help you achieve your goals.
We act with honor and truthfulness, and take pride in maintaining data-driven recommendations.
We keep the promises we make. We deliver high quality results and recommendations.
Advisors Plus works with credit unions to help them meet their business challenges. Our consultants create insightful, data-driven financial and marketing solutions that lead the industry in measurable results.
To remain competitive, you need a proven partner to provide powerful insights that can increase your bottom line. The Advisors Plus team of financial industry veterans represents the most effective option to analyze your card programs’ performance and risk exposure, as well as ensure efficiency across collections and internal card operation models.Learn More
Advisors Plus marketing supplements your branch sales and internal credit union efforts to maximize your results without the need for in-house, data-driven resources.Learn More
At Advisors Plus, our team stands ready to partner with your credit union to help you meet your most challenging objectives. Our consultants bring decades of combined experience to the table, and have the thought leadership and analytical expertise to help you remain an institution of choice for members.
Whether your credit union is looking for new ways to attract and retain members, build a legacy of community involvement, create strong capital footing, or all of the above, the Advisors Plus team turns your goals into a reality.
Norman C. Patrick, Jr.
Advisors Plus Consulting
Norman C. Patrick, Jr. leads the overall Consulting practice at Advisors Plus, utilizing his 25+ years of expertise in the areas of payments and business strategy.
Drawing on his experience managing one of the largest debit card portfolios in the US, Norm originated the Advisors Plus Debit and Checking practice in 2007.
Today, by closely examining the profitability, functionality and positioning of a client’s debit card business, Norm helps credit unions optimize complex portfolio details to achieve their big picture goals of increasing profitability and enhancing member satisfaction.
Norm also builds on his background in project management to work with credit unions on business strategy engagements such as annual planning sessions and loan growth initiatives.
Before joining Advisors Plus, Norm was VP of National City Bank (now PNC Bank), where he held P & L and product development responsibilities for a portfolio of over 3.5 million consumer and small-business debit cards driving more than $250 million in annual revenue. Norm also has expertise in consumer loan operations through his management of project teams and loan servicing units at National City Bank and Chase Manhattan Bank (now JPMorgan Chase).
Norm holds a B.B.A. in Business with a concentration in Finance from Cleveland State University, where he also completed MBA-level coursework. He is a frequent speaker at industry events and board meetings, is often cited in the press and serves on the faculty of the CUES School of Payments.
Michelle H. Hillenbrand-Whale
Michelle H. Hillenbrand-Whale heads the Advisors Plus Marketing Services group. Michelle has national responsibility for working with credit unions to achieve their business growth goals and analyze and improve ROI. She and her team combine expertise and tools from sales, marketing, and media--both traditional and new--to help clients create targeted growth campaigns in such areas as credit/debit cards and checking.
Michelle’s 20+ years of experience give her the unique ability to craft the right campaign for the right client at the right time, not only in terms of strategy but by using innovative tactics and following through with insightful back-end analytics as well.
Prior to joining Advisors Plus, Michelle was AVP and Marketing Product Credit Card Manager at Bank One (now Chase), Director of Product Management and Creative Services for InCharge Institute of America, Inc., and VP of Credit Card Product Management and Relationship Management at SunTrust.
Michelle holds a B.A. in Communications with a specialization in Telecommunications from Kent State University.
Kari Anne Arnosk
Kari Anne Arnosk is Director of Debit Consulting at Advisors Plus. She works with credit union clients to create the most effective strategies for maximizing their checking and debit card portfolio growth. She has a passion for researching trends in the financial services industry and using those proprietary findings to help her clients stay ahead of the curve with customized solutions to meet their business goals.
Kari Anne’s unique expertise within Advisors Plus is in working alongside a client’s internal team to analyze debit P & L statements, review the personal and business checking continuum, evaluate growth metrics and understand the competitive marketplace to provide comprehensive but targeted recommendations to maximize growth and deepen relationships.
Kari Anne joined Advisors Plus after serving as VP and Senior Product Manager at Key Bank, where she managed a $14.0 billion corporate deposit portfolio and implemented new product solutions for commercial deposit growth opportunities. Prior to her tenure at Key Bank, she was a VP at National City (now part of PNC Bank) where she grew one of the largest debit card portfolios in the US and developed expertise in branch management and small business lending.
Kari Anne holds a B.A. in Business from Kent State University and an MBA from Baldwin-Wallace College.
Christopher D. Joy
Christopher D. Joy is a Principal Consultant with the Credit Card practice at Advisors Plus. Chris advises credit unions on issues involving portfolio growth, profitability enhancement, member reward programs, and the competitive and regulatory environments.
Chris has earned an industry-wide reputation for creating balanced, effective and credit union-centric credit card portfolio solutions for his clients. His 30+ years of experience in managing, growing and optimizing credit card portfolios provides unique insight when assisting clients in the highly competitive credit card marketplace.
Before joining Advisors Plus, Chris served as VP and Manager of Portfolio Profitability for National City Bank (now PNC Bank) and as a financial analyst with Bank One (now Chase). Both organizations were in the top 20 US credit card issuers by loan volume.
Chris holds a BBA in Business Administration from Ohio University. He is a frequent speaker at industry events and is often cited in credit union publications. Chris also serves on the faculty of the CUES School of Payments.
Katie Kean is Director of Credit Consulting for Advisors Plus. Katie provides credit unions with the critical business intelligence needed to drive portfolio optimization and growth based on insights gained through competitive analysis, industry and peer benchmarking, product set assessments and projecting the impact of new technology.
As an accomplished leader with over two decades of experience in financial services, Katie excels at enhancing portfolio profitability and member experience through technological innovation, strategic thinking and deep-dive market analysis.
Before joining Advisors Plus, Katie served as VP of Strategic Services and VP of Finance for PNC Bank where she conceptualized strategy and created comprehensive solutions to jumpstart portfolio profitability and growth.
Katie holds a B.S. in Business Administration with a concentration in Finance and Law, as well as an MBA and graduate degree in Enterprise Systems from Central Michigan University. She has been an adjunct professor of Finance & Law at Western Michigan University.
Barney Moore is a Principal Consultant with the Credit Card practice at Advisors Plus. Barney advises credit unions on ways to enhance portfolio growth and profitability through P & L and key metric performance analyses, competitive product assessments, and industry and peer benchmarking reviews.
Barney also specializes in helping credit unions plan for the impacts of emerging payments technologies, with the goal of providing them with insightful, actionable strategic and tactical recommendations. Barney’s consulting approach draws on his nearly 20 years of finance, operations, product development and account management experience in card issuing for both financial institutions and service providers.
Before joining Advisors Plus, Barney served as Director of Portfolio Consulting Services at CSCU, and held roles at Vantiv, LLC (formerly a division of Fifth Third Bank), and Card Management Corporation, a group service provider of end-to-end processing and servicing solutions utilizing First Data card processing platforms. Earlier in his career, Barney managed Visa/MasterCard and private label credit card portfolios for American General Finance.
Barney holds a BS in Accounting from the University of Southern Indiana and a BA in Psychology from Purdue University. He passed the Uniform CPA Examination in May 1990.
Bradley J. Wylie
Bradley J. Wylie is Director of Credit Consulting for Advisors Plus. Brad advises credit unions on issues involving portfolio growth and profitability enhancement; portfolio repositioning and re-pricing; product set assessments and competitive analysis, industry/peer benchmarking and portfolio acquisition/divestiture.
Brad is an expert on credit card partnerships, including affinity card programs, co-branded cards and the creation and structuring of credit card reward programs. His 30+ years of experience conducting portfolio valuation analyses, managing RFP and due diligences processes, and creating and maintaining partnership agreements give him a unique perspective and skill set when working with clients in today’s post-CARD Act marketplace.
Before joining Advisors Plus, Brad served as a Director at First National Bank of Omaha, President of the Credit Union Card Association at Wescom Central Credit Union and SVP for Business Card Products at National City Bank (now part of PNC Bank).
Brad holds a B.A. in Economics and Political Science from The Ohio State University and an MBA from Capital University. He has served on the Visa Small Business Executive Council.
Tom Bennett is a Principal Consultant with the Checking and Debit Card practice at Advisors Plus. Tom advises credit unions on ways to enhance portfolio growth and profitability through P & L and key metric performance analyses, competitive product assessments, and industry and peer benchmarking reviews. His combination of consulting knowledge and direct experience provides an informed and unique perspective to solve the challenges of our clients.
Tom has been in financial services for over 20 years. His career covers a variety of senior roles in consulting and banking managing deposits, debit cards, loans, online services and other key aspects of retail banking. Prior to joining Advisors Plus he was a senior consultant with Profit Insight, and prior to that held senior roles with SunTrust and Wachovia. His expertise spans product management, new product development, margin management, fee income management, product profitability, mergers and integration, research and analytics.
Tom graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Business. He completed the Executive Leadership Program at Kenan-Flagler Business School and is an Honors Graduate of the Graduate School of Retail Bank Management at the University of Virginia.
Sandra Patelis is an associate consultant with Advisors Plus who works with card operations and servicing analysis reviews as well as PCF reviews. Her expertise is working with credit unions on gaining efficiencies within their end-to-end operations and reviewing services, and settings for best practices towards a credit union’s strategic needs.
Having worked with credit unions for over 10 years, Sandra understands what it takes to build and maintain relationships. She demonstrates a natural ability to foster relationships, work effectively with others across organizational landscapes, build cross-functional partnerships for optimization, achieve goals and generate success.
Before joining Advisors Plus, Sandra worked as a learning professional for PSCU for 10 years specializing in credit card, debit card and prepaid card implementation training. As a training professional, Sandra served as a mentor to other learning professionals, as well as conducted comprehensive systems training to numerous credit unions over the years. She provided various program learning to develop and enhance skills of our members’ employees and enhance the relationship with Owner credit unions, and ultimately improve the success of their business. As a business consultant, Sandra continues to perform needs analysis, develop critical decision-making solutions based on the issues that arise while solidifying and maintaining strong Owner credit union relationships.
Sandra has earned a bachelor’s degree in Business Administration from Eastern Michigan University and a master’s degree in Human Resources from Central Michigan. She has been an adjunct professor at Grand Canyon University in Phoenix, Arizona and Cleary University in Howell, Michigan.
Senior Consulting Analyst
Mark Wallace is a senior consulting analyst with Advisors Plus and has over 13 years of experience with PSCU. He has been a critical part in developing company-wide metrics reporting while also providing essential data analysis and support to the Strategic Consulting and Marketing Teams.
Mark brings a broad spectrum of experience with over 25 years supporting credit card issuers in a group service provider environment and more than 30 years in the credit card industry. He has worked with credit unions to execute marketing campaigns, tracking results and providing insights and trends. He has managed product development and has extensive back-office experience in delinquency/charge-off reporting and forecasting. Throughout his career, Mark has worked with and advised all levels of institution management in different capacities. He has also managed analysts responsible for portfolio performance and operations reporting, and collaborated with other teams to address campaign and reporting needs.
As a consulting analyst with Advisors Plus, Mark utilizes his extensive knowledge of card processing and corresponding data built throughout his 30-year tenure in the industry. Mark excels at delivering in-depth, detailed data analysis and making it understandable and relatable, and is the key resource for Advisors Plus metrics and reporting.
Mark holds a Bachelor of Science degree in Accounting from the University of Evansville in Evansville, IN.