Advisors Plus provides consulting and marketing services for financial institutions. Advisors Plus can provide our clients with consulting services that create higher profitability, improve levels of member engagement, increase competitiveness in the market, provide improved member experience, and be more operationally efficient. Advisors Plus services are customizable and can adapt to our client’s needs. Advisors Plus Marketing services focus on business to consumer targeted offers. The services range from data analysis through creative services. Advisors Plus provides a highly analytical and targeted approach to marketing activities that are designed to improve a Credit Unions return on marketing investment.
Advisors Plus works with PSCU associated financial institutions.
Initial conversations are required to define the scope of work our clients will engage in with Advisors Plus. Typically after our initial conversation, our clients will be directed to a marketing enrollment form or will be emailed the consulting engagement documents. Once the proper paperwork is submitted, our consulting clients engage in a discovery call and our marketing clients will begin the campaign planning process. Our clients are carefully guided through each step of the process.
Advisors Plus Consulting will require some initial paperwork, including an expense spreadsheet to be completed, and participation in a discovery session. The engagement will then be planned for an estimated three to four hours. Executive and senior management are requested to attend the engagement.
Advisors Plus Marketing will require the client to provide a main contact to participate in planning sessions, marketing campaign approvals and receive the final analysis of the campaign performance.
A quote will be provided prior to work performed.
At the end of your consulting engagement you will have a full document that reviews each of your products with a P&L analysis, competitive analysis, key benchmarking, risk analysis and recommendations to improve performance. Our clients will also receive follow up conversations to answer questions after the engagement.
Advisors Plus Marketing provides both custom and structured programs. Structured programs come with targeting, offer development, offer delivery and results reporting. Customized marketing services provide in-depth data analysis, annual marketing planning services, monthly calls with an assigned marketing consultant, and three custom promotions per year, campaign implementation, and full back-end analysis of promotions.
State of the industry
Profitability and key metrics by product
Product offering review & competitive analysis
Pricing terms review & competitive analysis
Benchmarking key performance measures
Risk history and credit quality
Review of marketing efforts
Opportunity identification and tailored recommendations
Advisors Plus has adopted an approach that combines credit union experience with payment experience. Advisors Plus maintains a long-term commitment to our clients on the recommendations made to our clients given processing with PSCU continues after the engagement.
Please complete the “contact us” information and our Advisors Plus representative will contact you. Marketing campaign enrollments can accessed from this site or by logging into PSCU’s Member Connect site and searching for the Advisors Plus Hub.