When the COVID-19 pandemic shut down the entertainment industry in early 2020, First Entertainment needed to act fast to provide flexibility and liquidity for its members, while strengthening its own competitive position and balance sheet. Advisors Plus® collaborated closely with First Entertainment to transform its consumer and small business credit card suites, develop an innovative cardholder onboarding journey and market the new cards through a series of highly successful balance transfer and usage campaigns.
These initiatives created industry-leading growth for First Entertainment’s credit card program, with an increase of 88% in new accounts, 78% in total dollar volume and 27% in balances for the two-year period between September 2020 and September 2022.
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