Maps Credit Union worked with Advisors Plus to create a post-holiday balance transfer campaign that delivered precisely targeted 12-month promotional rate and credit line increase offers to select Maps cardholders. The campaign resulted in $1.6 million in balances transferred with a 3.76% overall response rate and featured an innovative online offer acceptance portal. The initial campaign was so successful that Maps later extended a version of the offer to all its cardholders, adding an additional $1.4 million in transferred balances.
Complete the form to access the full case study.
